1. Emotional journeys
Love, heartbreak, triumph, tragedy. Songs that hold real emotion carry the dramatic scenes in TV, film and the commercials that make you feel something.
2. Inspirational anthems
Uplifting, motivational records power sports montages, feel-good films and campaigns where someone beats the odds.
3. Chill, feel-good tunes
Laid-back records score travel content, lifestyle ads and sunny-day scenes. A musical sigh of relief.
4. Epic and cinematic
Orchestral weight and big dynamics make trailers and battle scenes feel larger than life.
5. Nostalgia
Music that feels like a memory lands in period pieces, sentimental spots and flashbacks.
Each of these taps something universal. Write into them on purpose and your odds of a placement go up.